Which sock, or pantyhose leg do you put on first, left or right? Under which arm do you apply antiperspirant/deodorant first? Which sleeve of a sweater, or shirt do you put on first, right, or left? Which leg do you put on your pants first, left, or your right? Which shoes do you put on...
A dear friend and a 20+year veteran of pastoral ministry received a hate-filled, vitriol-laced unsigned email today from a fake Gmail account. He resigned 2-weeks ago, after serving the parish for 10 years. The two pastors preceding him served six and three years. In church/pastoral circles this church has the reputation of being a grinder,...
Establishing yourself, or your company as an expert in your field is accomplished through a variety of digital marketing efforts and a lot of hard work. It doesn’t matter if you are a B2B, or B2C company, both benefit from sharing their expertise. Providing high quality products, services, and great customer service is only the...
A couple of years ago a young sales professional was going door to door in our neighborhood cold-calling for a well-known pest control company. I had barely opened the door when he launched into a tirade of criticism about my current pest control provider thanks to a small sticker with their logo on my front...
With the exception of Clemson and Alabama, college football is definitely different than your company’s website. Why? Because there are too many variables and metrix when it comes to websites v.s. College football teams. Try to pick a perfect weekend college football parlay card. It’s all but impossible. Why? There are too many variables. Injuries,...
There’s a line that’s repeated in Charles Dickens’ classic, “A Christmas Carol,” by the suffering child, Tiny Tim. At the Christmas dinner he proclaims an addendum to the prayer, “And God bless us, EVERYONE!” The line is repeated at the end of the story to show Scrooge’s incredible, revelatory change in character and attitude. “Everyone,”...
Establish your business as a trusted leader of expertise in your industry by constantly generating quality content. According to HubSpot.com 47% of people consume 3-5 pieces of online content before taking the first step toward a purchase of products, or services. However, if you aren’t regularly adding new content to your website prospective clients/customers will...
